Day of the Dead
social activism campaign
Soles4Souls is a non-profit organization who provide shoes and clothing to those in need around the world. To
raise funds for their endeavor, Soles4Souls has partnered with Virtual Run Events and created the Day of the
Dead 5k & 10k Virtual Run. They aim to involve avid runners, 20–45 years old, who actively seek challenges,
desire a purpose, sense of well-being, accomplishment, and be a force for good. Honoring the day of the dead
style, the components should feel colorful, paper-made, active, and earnest.